AOR act ARENA notabely includes Hal Marabel (a.k.a. 'Hal Johnston') of BAD HABIT and BAI BANG, formulated during 2001 in union with Magnus Bäcklund, winner of the Swedish TV contest 'Fame Factory'. To avoid confusion with other acts of the same title, the group often went by the branding ARENA SWEDEN. Although material for an album was recorded, Bäcklund opted out to join FAME. Dennis Radoicic, by coincidence another winner of 'Fame Factory'. A self-titled album emerged in November 2003 with the band's single 'Heaven', released in May 2004, scoring a number 17 on the national charts in Sweden.